Beauty Industry

Jewelry Designer Launches Beach-Inspired Scent

The fragrance launched at Barney's New York.

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By: Jamie Matusow

Editor-in-Chief

Irene Neuwirth, a California-based fine jewelry designer, has launched her first fragrance, with Barneys New York.

The fragrance combines summery floral notes with ocean spray, and reflects the beach-inspired colors Neuwirth uses in her jewelery. Perfumer Ralf Schwieger created the juice. Schwieger also created Marc Jacobs Men and Yves Saint Laurent Baby Doll.

The square bottle has a gold cap. It’s packaged in a box with a blue watercolor design, which is a magnified photograph of one of Neuwirth’s opals.

The fragrance sells for $195 at Barneys flagship stores.


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